https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/502291/54284_EU_Series_No1_Web_Accessible.pdf
https://www.theatlantic.com/international/archive/2019/10/brexit-journalism-failure/600580/
https://exchange.cim.co.uk/editorial/is-brexit-marketers-biggest-challenge-no-the-apocalypse-is-coming/