
https://assets.publishing.service.gov.uk/media/5fe495438fa8f56af97b1e6c/Appendix_F_-_role_of_data_in_digital_advertising_v.4_WEB.pdf?msclkid=e0a097aca69411ecb087888f7c7b2844

https://datainnovation.org/2023/02/5-qs-for-adrien-firmenich-founder-and-ceo-of-quantifying-nature/

https://www.politico.eu/article/europe-may-be-the-worlds-ai-referee-but-referees-dont-win-margrethe-vestager/?utm_source=POLITICO.EU&utm_campaign=76903d3794-EMAIL_CAMPAIGN_2020_02_17_06_07&utm_medium=email&utm_term=0_10959edeb5-76903d3794-190380769