Does apologizing work? An empirical test of the conventional wisdom Tilis 4 years ago 'Love means never having to issue an official apology.' https://www.cambridge.org/core/services/aop-cambridge-core/content/view/D34F1D89E6FF6A6E32C22C75F0C5FE24/S2398063X19000356a.pdf/does_apologizing_work_an_empirical_test_of_the_conventional_wisdom.pdf