
https://www.mckinsey.com/business-functions/organization/our-insights/purpose-shifting-from-why-to-how#

https://www.oecd-ilibrary.org/docserver/19e99855-en.pdf?expires=1684086001&id=id&accname=guest&checksum=289864080528AAE8A1EC0D9ABED148E4

http://www.oecd.org/eco/surveys/Boosting-productivity-and-wellbeing-OECD-economic-survey-Ireland-2018.pdf