https://www.mckinsey.com/industries/social-sector/our-insights/the-art-of-data-empowering-art-institutions-with-data-and-analytics#/
https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/rules-of-engagement-winning-with-the-basics-in-digital-telecommunications
https://towardsdatascience.com/analyzing-global-literacy-rates-data-in-r-88062f813ad2